Roti, Kapra Aur Makan: Slogan Remain a Slogan
Keywords:
Slogan, elections, political parties, impact, results, people’s consciousness.Abstract
Our political history witnessed many catchy phrases and beautiful sets of words which become famous and people of our beloved country begun to follow it in the hope that these are truly represent their pent up feelings while living in Pakistan. These are not merely words for the people who are deprived of their right of bread and butter along with shelter but the audacity of hope of the better and prosperous future for them and their generations to come. Roti, Kapra Aur Makan is one of all time favorite slogans of lower middle class people which are raised by the political elite of our country who had never tasted the misery of these three words in entire of their lives. The present study will highlight and discuss the origin, adaptation and the role of this beautiful and catchy slogan that was used during the elections days in large processions and rallies only to gain the vote of the people who are still striving hard to get these basic amenities in their lives and sometimes they become pray of these three words. The analytical and comparative study will show that this slogan used in the elections played very important role in getting public support and how this election slogan mould the situation in the favor of a political party. In this way, the aim and objective of the study would be that it will made researchers able to look the elections scenario in a broader perspective and importance of slogans in electoral process of our beloved country where a significant portion of the population is illiterate and still believe in catchy slogans enchanted in the big processions.
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